◆How to Enter◆
Step ①: Follow the official Instagram account of Sera Kogen Farm PR @serakogen_staff.
Step ②: Take photos at any of the following gardens: “Sky Flower Field Sera Kogen Hana no Mori – Rose & Flower Garden”, “Flower Village Kamu no Sato – Hydrangea & Hollyhock Hill”, “Sera Kogen Farm – Sunflower Festival”, or “Flower Village Kamu no Sato – Heavenly Blue Hill”.
Choose your favorite photos to enter. You can submit as many as you like!
Step ③: During the entry period, post your photos with the applicable event hashtag: ‘#HanamoriRoseFlowerGarden2025’, ‘#KamunosatoHydrangeaHollyhock2025’, ‘#SerakogenSunflower2025’, ‘#KamunosatoHeavenlyBlue2025’, and be sure to include the common hashtag: ‘#hanahapi2025’.
◆Entry Period◆
May 16 (Fri) – September 21 (Sun), 2025
[From the opening of the Rose & Flower Garden to 7 days after the end of Heavenly Blue Hill]
* Hanahapi 2025 is a different contest from the separately held “2025 Sera Kogen Farm Group Photo Contest.” You may enter both contests, but the same photo will not be selected for awards in both.
For details about the 2025 Sera Kogen Farm Group Photo Contest, please check the link below.
◆Awards◆
Grand Prize (1 winner): Annual Passport for 2026 or a ¥5,000 gift certificate for “Michi-no-Eki Sera” and two admission tickets
Excellence Award (1 per event, 4 total): ¥3,000 “Michi-no-Eki Sera” gift certificate and a set of Sera specialty products
Honorable Mention (5 per event, 20 total): ¥1,500 voucher usable at Sera Kogen Farm Group facilities
Other outstanding works may receive Special Awards!
* Gift certificates and vouchers have expiration dates. They cannot be used after the expiration date.
* The Sera Kogen Farm Group voucher can be used within the facilities of Sera Kogen Farm, Flower Village Kamu no Sato, Sora no Hanabatake Hana no Mori, and Sera Wisteria Garden. However, they cannot be used for admission fees.
◆Judging◆
Winners will be selected by Sera Kogen Farm staff. Notifications will be sent via DM from the official PR account (@serakogen_staff).
* The message will include a deadline for your response. Be sure to reply by the specified date.
Failure to respond by the deadline will result in disqualification.
◆Announcement of Results◆
Winning entries will be announced on the official Instagram accounts of the relevant farms in the Sera Kogen Farm Group by late October 2025.
Official Instagram accounts:
Sera Kogen Farm: @serakogenfarm
Flower Village Kamu no Sato: @kamunosato
Sora no Hanabatake Hana no Mori: @serahananomori
Sera Wisteria Garden: @serafujipark
* Summer Flower Edition results will be announced via the three accounts above (excluding Sera Wisteria Garden).
◆Entry Rules & Important Notes◆
[Submission Rules]
- Participants may submit as many entries as they like, but only one prize per person will be awarded.
- If the same individual submits from multiple accounts and is selected from more than one, please report this promptly during the confirmation process.
- Winners will be required to provide the data files of their photos under the following conditions:
① File size: 2MB or larger, ② Retouched, ③ No logos or signatures.
If these conditions are not met or data cannot be provided, the award may be revoked. - Submitted works may be used by the organizer (Sera Kogen Farm Co., Ltd.) and for PR purposes (publications, print, web, SNS, TV, advertising, etc.) without compensation.
- Personal information will not be used for any purpose other than this contest. Account names may be disclosed when announcing winners or using works.
- Only unpublished works are eligible. Entries that are identical or similar to other contest entries (including prints, websites, or SNS), or that have already won prizes, are not allowed. (No double submissions)
However, you may also submit to the “2025 Sera Kogen Farm Group Photo Contest.” - Entries must be photographed by the applicant themselves. Submitting under someone else’s name is not allowed.
- If the photographer and the applicant are different, credit the photographer in the post. Prizes will be awarded to the photographer.
- Entries with excessive editing, composited images, or use of third-party copyrighted material are not allowed.
- Photos including people must have the subject’s permission.
* The organizer is not responsible for any problems related to portraits. Responsibility lies with the participant.
Please check the following URL for more details.
https://sera.ne.jp/cont2025/wp-content/uploads/2025/05/b01cf4f8bef7cb870e7d5218b8483ce3.pdf
Instagram Photo Contest “Hanahapi 2025 – Summer Flower Edition”
Contact: info@sera.ne.jp